The annual CD-adapco Star Global Conference was held in historic Vienna. This year's event was the largest ever with over 500 professionals attending over the three days. The city provided a beautiful backdrop to the conference and the location and the Hilton Vienna in the city center served as an extremely convenient venue.
The three days in Austria were filled with roadmaps, technical presentations, and training. Executives delivered updates on the company and shared their vision for the future of simulation and multi-disciplinary design exploration.
The company CEO, Steve MacDonald, is an engineer, and it shows. The Star Global Conference is an engineering-oriented conference, free of marketing flash and splash. He opened with a thanks to the attendees and then explained that he personally dedicating his time to being in the local offices around the globe making certain that CD-adapco has its own people on the ground servicing customers everywhere in the world.
Mr. MacDonald highlighted the business focus of the company, which is to plow profits back into development. Approximately 40% of the company revenues go into R&D. And finally, he rounded out his brief keynote with the big product news: the company’s goal is to deliver finite element analysis and finite flow analysis in the same product codebase within one year. Mr. MacDonald admitted that the goal presents many challenges and will be difficult to execute; however, it provides many benefits to customers and so is worth achieving.